August 23, 2007

 

Dogs know what to do with (media reporting on) polls: Alberta edition


There's been some media coverage of a recent poll by Cameron Strategy (anyone heard of these guys before?) which has the Stelmach-led PCs falling to 32% support, down from 54% seven months ago. According to Daveberta, the full results (with January number in parenthesis) are:

PC – 32% (54%)
Liberal – 16% (16%)
NDP – 11% (9%)
Alliance – 5% (3%)
Unsure/Won’t vote – 36% (18%)

Sound really bad for Stelmach... but wait a minute, this looks strangely familiar. Why, it's one of my favourite poll-torquing techniques: leaving in the undecideds, so as to drag down the apparent support for the party you're gunning for!

Here's the real support levels, for both August and January:

PC - 50% (66%)
Liberal - 25% (20%)
NDP - 17% (11%)
Alliance - 8% (4%)

So there's still a significant drop, but nowhere near as bad as it's being made out to be. In fact, Stelmach is slightly above what Klein got in the last election.

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